The InitiativeOne


Leadership is more than skills. It’s a personal transformation.

Excellence has a significant human component. Rosetta Riley, protégé of Edwards Deming and Lean Manufacturing contributor, recognized that even the best processes are limited by human dynamics such as work culture, environment and teamwork. For insights into this, she reached out to her friend and colleague, Dr. Fred Johnson. Riley and Johnson got to work teaching leaders how to drive performance and effectiveness in their organizations. 

These were the seeds which would eventually sprout InitiativeOne. In 1999, with McDonald’s Corporation as its first client, InitiativeOne began transforming leaders and their organizations, helping them foster high impact work cultures defined by authenticity, transparency, safe environments and deep respect. 

Many companies now look at InitiativeOne’s roster of clients and see highly recognizable names. But these represent only a small segment of the business, healthcare and academic cultures that have been transformed after engaging InitiativeOne. Size, geography and industry all take a backseat to one thing — if you lead a community of people who must work together, InitiativeOne can help you foster a results-driven culture. 

Our Vision

The global leader in transforming organizational potential through accelerated personal and professional growth.


We pursue and experience intentional deep change. We are always learning and innovating.
We believe in ethical character; our values determine our behaviors. We practice impeccable communication. We are who we say we are and do what we say we will do.
We provide consistent, reliable quality service. We deliver a “10” to our clients.
We avoid victim behavior, language and excuses. We are proactive, and we move forward with courage, passion, and enthusiasm.
We care for one another, we engage with one another, we encourage one another, and we sharpen one another.