Abbey Strachota

Abbey Strachota

Bachelor of Science
Marketing & Operations Director

With over 10 years of sales and marketing experience Abbey will be developing and implementing our marketing strategy and leading operations. Abbey has experience in various industries including technology, financial services, sports and entertainment. Abbey is passionate about client experience and building the InitiativeOne brand. She is also excited about growing as a leader and contributing to the growth and development of the InitiativeOne team and beyond! Abbey is an Appleton native and UW-Green Bay graduate. She lives in Appleton with her family and enjoys running, camping, and good coffee.

What is your educational background?

Bachelor of Science with a major in Human Development and minor in Women's Studies

What is your professional background?

Sports & Entertainment Event Management - Technology Sales & Marketing - Financial Services Marketing

Where do you like to travel?

Camping around Wisconsin. Tropical trips every couple of years.

What is your family information?

Married 9 years to Jeff, we have a 5 year old son named Sam, and 2 golden retrievers Brody & Banjo!

What is your favorite hobby?


Who is your favorite band?

Due to a once in a lifetime concert experience I still have to say Dave Matthews Band. A friend and I were sitting in our lawn seats at Alpine Valley and were approached by a member of the fan club with tickets to the front row. We thought certainly there was a catch - but there wasn't and we saw the concert front and center in a crowd of 30K people.

What is your favorite food?

Pizza - I would eat it 3 meals a day if it was good for you!

What song describes your life?

Our wedding song was The Golden State performed by Eddie Vedder - it's a love song with humor and sarcasm. It always makes me smile.

How do you spend your free time?

We love spending time outdoors - lots of camping and hiking. I inadvertantly gave my son a hashtag - #AdventureSam but it stuck and now we really try to expose him to as many adventures (big or small) as we can!