Heidi Dorn
Strategic Brand Director
Heidi Dorn is a seasoned graphic and web designer with over 20 years of professional experience in retail advertising, prepress, branding, art direction, and digital marketing. Heidi has served as Strategic Brand Director at InitiativeOne since 2017, where she oversees all branding and design initiatives across print, digital, social, and email channels. Her notable contributions include leading the redesign of the company’s website, revamping its 222-page Leadership Transformation book, and designing cohesive visual identities for company conferences that significantly enhanced attendee engagement. She also collaborates closely with leadership, photographers, printers, and external vendors to ensure design excellence and brand consistency.
Heidi holds a Bachelor of Fine Arts (BFA) in Graphic Communication from Northern Michigan University. She is proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat), as well as WIX, WordPress, Active Campaign, EMMA, Microsoft Office tools, and various collaboration platforms.
Passionate about translating complex strategies into compelling visual narratives, Heidi continues to mentor emerging designers and deliver design work that strengthens brands and drives meaningful results at InitiativeOne.
920.432.0268
