Dr. Fred Johnson

Founder and CEO

Doctor of Ministry


Dr. Johnson is the results-driven Chief Executive Officer and Founder of InitiativeOne. He has developed and implemented proprietary processes that create cultural change within corporate and organizational environments by focusing on improving the behaviors of key leaders. Implementation of these processes results in verifiable improvement in morale, productivity, profitability, and efficiency. In a world of fast paced change, leaders need to internalize principles that enable nimble adaptation and effective response to multiple scenarios. Dr. Johnson aids leaders in obtaining a heightened knowledge and practical skills, such as decision-making and problem solving, to elevate their leadership abilities in order to be effective as an individual and as a part of a team. Dr. Johnson is a nationally recognized expert in the implications of the interaction of different generations and their own unique needs as they relate to the corporate environment. He is co-author of the book Is Everyone On the Boat? and The Reality of Change and is a sought-after speaker for business conferences and corporate seminars. He has taught leadership and organizational principles to senior executives of Fortune 100 companies, and is passionate about sharing his message with organizations throughout the United States. Dr. Johnson is a catalyst for deep transformation that encompasses the whole person. What emerges is a heightened sense of identity coming from who you are rather than what you do. Clients consistently note the impact that Dr. Johnson has made on their personal and corporate leadership journeys. He is passionate about guiding change in the lives of those who play integral roles in the workplace.

920.432.0268

Dr. Fred Johnson